As part of World Breastfeeding Week 1st-7th August 2011 a ‘Breastfeeding Welcome’ logo competition was launched, as Sandwell Primary Care Trust are setting up a Breastfeeding Welcome Scheme throughout Sandwell so that mothers will recognise that where they see the Breastfeeding Welcome logo they will know that they are welcome to breastfeed their babies in various public venues.

The competition is open to everyone and the winning entry will receive £50.00 worth of Love2shop vouchers to use in a variety of High Street shops. 

Logo competition for schools, colleges or individuals
Breast milk is the only natural food designed for babies. It has many health benefits which includes protecting baby from infections and diseases. Not only that it is free, available whenever and wherever and is at the right temperature.

If you’re a mum with a baby, it is reassuring to find somewhere that you know you will be welcomed to breastfeed. Sandwell Primary Care Trust are launching a ‘Breastfeeding Welcome’ scheme throughout Sandwell so that mothers will recognise that where they see the ‘Breastfeeding Welcome’ sign they will know that they will be welcome to breastfeed their babies, for example in local cafes, restaurants, libraries and other public venues.

Competition details:
Sandwell Primary Care Trust would like to invite local schools, colleges or individuals to come up with an idea for a logo that will let mothers know that the establishment they are in actively encourages and welcomes breastfeeding.

Prize:
£50.00 worth of Love2shop vouchers for the winning designer, and the chance to see the winning entry displayed around venues in Sandwell and promoted in the media.

Entry guidelines:
- The logo should be presented on a white, landscape sheet of A4 paper.
- The logo can be drawn using pencil, crayons, felt tip, paint, or can be done using computer drawing or design software.
- Unfortunately we cannot accept 3D entries.
- The logo will require a slogan i.e. ‘Breastfeeding Welcome Here’.
- To ensure versatility if you are designing the logo using a computer the logo should be designed in vector format. This will ensure that the logo can be scaled to any size without compromising image quality.

Closing date:
The closing date is Friday 14th October 2011.

Entry details:
- Please include your name, address and telephone number with your entry. Schools or colleges can submit multiple entries together.
- If not participating as part of a school, children under 16 must ask for parental consent to enter by asking their parent/legal guardian to complete the attached form.

Send your design to:
By post to Anna Kaur, Sandwell Primary Care Trust, 438 High Street, Kingston House, West Bromwich, B70 9LD or by e-mail to anna.kaur@sandwell-pct.nhs.uk

If you are under 16 years old you will need to include written consent from a parent giving their permission for you to enter the competition.

Terms and conditions:
The winner must be willing to participate in any media or promotional events resulting from the competition. Entries received after the deadline will not be considered. We reserve the right to retouch the winning entry.

Further information:
If you require further information please contact Anna Kaur on 0121 612 1690.

Things to consider:
- The target audience is primarily women from all ethnic backgrounds.
- As a rule of thumb, simple logos are usually more effective. Think Nike, Apple, NHS!
- Avoid the obvious – for example, a logo for a dentist does not have to feature a tooth.

What makes a good logo?
- If it is simple and instantly recognisable.
- If it can be reproduced in different sizes and reproduced in colour or in black and white.
- Good logos work when you can understand the logo without text.